In this project I was tasked to look 5 years into the future and explore how Mailchimp on mobile could be a compelling offering to compliment our customers’ journeys.In addition to prototypes and visuals, I was asked to present this work in the form of a story from the perspective of a fictitious user.

In this successful experiment, we targeted users attempting to activate over several sessions. The variant introduced features to improve user reorientation after their initial session, such as clearly labeled buttons and helper text displaying the current status for each step.

This was an experiment that examined how we could better surface blocking errors in email creation. It also wound up being our [spoiler alert] most successful experiment of the year.

Here’s a look at the journey of bringing tags for customers to Mailchimp mobile users.

During some down time between release cycles in 2018 I was able to work on unifying our existing campaign detail views in hopes of simplifying engineering effort and increasing experience consistency.

In late 2017 I explored some new ways that we could be reaching our mobile customers and helping them accomplish creating content faster. Here are some screens and a video walkthrough of a prototype I put together to explore how we could make ad creation on mobile smarter.

Here are some of the exploratory designs for mobile that I put together during Mailchimp’s brand refresh in 2018.