In 2018 Mailchimp refreshed its brand. Part of the refresh was the brand itself including the logo, logotype, font system, etc. The other part of the refresh was the product including our web and mobile offerings. On the product side, we were mostly mapping existing colors and typefaces to the new brand standards. However, all of design was pretty excited about the potential of the new aesthetic and how we could take it further on the platforms we worked on. During this time one of the design managers held a design challenge with the prompt of pushing the brand and its elements further on an existing experience of our choice within Mailchimp. Here are the designs I came up with for our mobile application.

As you can see I really tried to push the Cooper (probably a little too much in hindsight ) because I thought it was a super unique typeface to see an application at the time. Part of the brand refresh was this new illustration style that was more on the whimsical, sketch-y side. I tried to bring an element of that into the mobile application with the background of the active tab’s icon in the tab bar. I also wanted to make the campaign index more scannable so I included thumbnails of each email in the campaign cards. This is in contrast to what exists to day where the campaign’s title is the element that identifies it. Finally, I wanted to include smart recommendations in the context of the campaigns they were related to. I did this by including a simple value proposition on the cards when applicable.